Lifecycle Marketing Manager
Apollo.io
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Position Overview:
At Apollo.io, we are deeply invested in creating the best user experiences through strategic engagement. As our Lifecycle Email Marketing Manager, you will be a linchpin in activating users, fostering a deeper exploration of our features, and championing upselling strategies. Maintaining email domain and IP infrastructure, ensuring a clean user database, and focusing on key performance metrics will be instrumental to our growth. You will collaborate closely with the Growth, Product, and Content teams and report directly to the Head of Marketing Automation. Your role also entails a significant focus on onboarding new users through email, ensuring they are quickly familiarized with our platform's value propositions.
Responsibilities :
- Email Campaign Management: Design, implement, optimize, and A/B test email campaigns. This includes crafting compelling copy and promoting platform features.
- Cross-functional collaboration: Collaborate with Growth, Product, Content, and Sales teams for insights and feedback.
- User Onboarding: Develop and refine the email onboarding sequence.
- Retention and Upselling Campaigns: Drive user retention and strategize upselling campaigns. 5. Database and Infrastructure Management: Ensure user database accuracy and oversee the email domain and IP infrastructure.
- Customer Journey Optimization: Analyze and enhance touchpoints in the customer journey. 7. Ownership of Customer.io: Manage and optimize the Customer.io platform. 8. Performance Monitoring: Continuously track email metrics and adjust strategies.
Requirements:
- Experience: 3-5 years of experience in product-led growth for B2B SaaS roles, with specific expertise in email and lifecycle marketing.
- Analytical Skills: Demonstrated expertise in interpreting and acting on data metrics related to email performance, user engagement, and conversion rates. The candidate should have a history of optimizing campaigns based on quantitative feedback.
- Strong Communication: Proven ability to craft concise, persuasive email content for various stages of the customer journey. A track record of effective collaboration with different teams and stakeholders to ensure consistent messaging is essential.
- Technical Expertise: Proficient in email marketing platforms and well-versed in the intricacies of email deliverability. Basic understanding of HTML/CSS for email customization is a plus. Experience with platforms like Customer.io and other database management tools is highly desired.
- Organizational and Project Management Skills: Demonstrated ability to handle multiple campaigns concurrently, set priorities, and meet deadlines. Experience coordinating with diverse teams and efficiently managing resources is crucial.
- Adaptable Learner: Given the fast-evolving nature of digital and email marketing, the candidate should exhibit a commitment to continuous learning, staying updated with new tools, strategies, and best practices. They should also be flexible in adapting strategies based on new industry trends or insights.
What You’ll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!