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App Performance Marketing Manager



This job is no longer accepting applications

See open jobs at Careem.
Marketing & Communications
Karachi, Karachi City, Sindh, Pakistan
Posted on Monday, February 6, 2023

Careem is building ‘the everything app’ for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role:

We are looking for a App Performance Marketing Manager to join our world class growth-marketing team to champion marketing excellence with a paid media focus. You will be responsible for an oversight of Careem’s acquisition strategies. You will ensure quality and develop best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic and Video.

Careem is data and performance driven, and we want someone who can demonstrate innovation across performance marketing and data analytics. You will have come from a pure performance marketing background with a clear connection to data.

What you'll do

  • Responsible for the oversight of Careem’s digital performance marketing
  • Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner
  • Ensures that business issues are dealt with in an efficient manner
  • Oversees the implementations of all channels
  • Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic and Video.
  • Demonstrate innovation across performance marketing and data analytics
  • Build and manage close working relationships with internal digital strategy planners and media partners
  • Set annual media strategy for all categories, lead on account development plans to maximise long-term performance and growth of platform overall

What you'll need

  • Extensive PPC & Data-Driven Digital Strategy experience
  • Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
  • Understanding of attribution and experience working with MMPs (Mobile Measurement Partner) and AAP (App Attribution Partner) like Adjust, AppsFlyer, Firebase
  • Understanding of data studio or any other dash boarding tools
  • Previous experience with optimising App campaigns
  • Experience with the automation of tasks, this is something you will be encouraged to do.
  • Devising and developing strategies, proposals & pitching to the business

What we’ll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

  • Be part of a Remote-First organization that offers flexible ways of working from the office and home.
  • Work from any country in the world for 30 days a year
  • Use Unlimited Vacation days throughout the year
  • Access fitness reimbursements for health activities including: gym, health club and training classes.
  • Work and learn from great minds
  • Create impact in a region with untapped potential
  • Explore new opportunities to learn and grow every day

This job is no longer accepting applications

See open jobs at Careem.