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Marketing Coordinator - Food



Marketing & Communications
Dubai - United Arab Emirates
Posted on Tuesday, March 14, 2023

Careem is building ‘the everything app’ for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the team

We are looking for a Marketing Coordinator to join our world class growth-marketing team for the Food vertical at Careem.

What you’ll do

  • Supporting on the complete process of executing the marketing plans in collaboration with marketing manager & commercial manager across all marketing channels (online and offline)
  • Devising strategies for reaching new audiences and developing campaigns that resonate with them
  • Owning analysis of marketing campaign performance and sharing best practices
  • Working closely with internal stakeholders to ensure alignment on initiatives; social, design, etc.
  • Managing the relationship with marketing partnerships for the UAE and the execution of these agreed initiatives
  • Managing external resources to develop marketing materials
  • Developing the influencer strategy for the different campaigns in the UAE, and managing relationships, execution, and performance with the support of the social and marketing team
  • Liaising with the care team on relevant communication to customers

What you’ll need

The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: being bold, focused, agile and collaborative. The candidate will need to be resourceful and solutions-oriented to work in the fast paced environment that this department operates under. Additional qualifications include:

  • Dubai market knowledge (An understanding of the geography and F&B space within Old Dubai is essential). You need to understand and have a passion for food.
  • 2-3 years experience in marketing
  • Strong communication skills in English and Hindi
  • Ability to create compelling marketing campaigns and content, and communicate a compelling vision
  • Strong relationship builder, an adept communicator with the ability to liaise with people on all levels

What we'll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

  • Be part of a Remote-First organization that offers flexible ways of working from the office and home.
  • Work from any country in the world for 30 days a year
  • Use Unlimited Vacation days throughout the year
  • Access fitness reimbursements for health activities including: gym, health club and training classes.
  • Work and learn from great minds
  • Create impact in a region with untapped potential
  • Explore new opportunities to learn and grow every day