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Senior Copywriter



Marketing & Communications
Dubai - United Arab Emirates
Posted on Friday, May 12, 2023

Careem is building ‘the everything app’ for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the team

Creative Studio is a team of a bunch of crazy, passionate, and bold Tigers who are responsible for anything and everything brand related. On the day-to-day, we come up with creative ideas and craft art and copy that achieves Careem's business goals while setting it apart from everything out there. As brand guardians, we look after all verticals and services centrally, ensuring every piece of content that goes out truly represents Careem, serves our customers and leaves a lasting impression on them..,Oh, and we love snacks!

What you'll do

  • Write, write, write. You'll be writing short and long-form copy every day
  • Think it, present it, do it. You’ll be thinking of creative ways to elevate a Careem service, present your ideas, and take ownership in bringing them to life.
  • There’s no I in Careem. You’ll have the opportunity to collaborate with colleagues across different departments, from creatives to marketing professionals, product managers, developers, engineers, & more. You’ll also work closely with key stakeholders to draft content that aligns with the brief objectives & Careem tone of voice.

What you'll need

  • 3-5 years of relevant experience
  • A writing portfolio
  • Sharp, creative copywriting skills
  • Proven ability to successfully develop, and execute multi-channel content copies
  • A knack for brainstorming- Independent, proactive and critical thinking skills
  • Excellent writing, editing and proofreading skills
  • English language fluency and mastery, Arabic is a plus
  • Relevant experience or background in tech apps, delivery or F&B is a plus

Apply if

  • You have outstanding writing skills and are comfortable writing in various formats.
  • You’re hungry to learn and solve business problems in a creative way.
  • You have the ability to manage a significant workload and hit deadlines.
  • You can work individually and in a team.

Where you'll be

  • Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams. For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.
  • You’ll be working in the location you’re hired from. Due to legal and compensation considerations, you will need to be based out of the country you’re hired from as your primary work location.

What we’ll provide you

In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this. As a Careem colleague you will be able to:

  • Be part of a Remote-First organization that offers flexible ways of working from the office and home.
  • Work from any country in the world for 30 days a year
  • Use Unlimited Vacation days throughout the year
  • Access fitness reimbursements for health activities including: gym, health club and training classes.
  • Work and learn from great minds
  • Create impact in a region with untapped potential
  • Explore new opportunities to learn and grow every day