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Senior CRM Executive



Karachi, Karachi City, Sindh, Pakistan
Posted on Thursday, May 30, 2024

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role:

We are looking for an experienced CRM Specialist who will be responsible for developing and executing day-to-day CRM marketing and lifecycle journey programs across the engagement platform. This role will work closely with internal and cross-functional teams across global markets to assess, plan, and execute the engagement marketing strategy through triggered communications via dedicated channels [email, push, SMS, in-app, webhooks, WhatsApp, etc]. This position will report directly to the CRM Manager.


  • Collaborate with the Marketing teams and CRM Manager to manage, create, and deploy day-to-day campaigns
  • Manage the campaign execution process for growth hacks to ensure regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
  • Build emails, Push Notifications, In-app, WhatsApp, and other channel campaigns
  • Perform campaign-specific testing to validate the functional and rendering performance of the emails and Push Notification campaigns
  • Manage email revision and approval process through the deployment of proofs
  • Manage subscriber data, import, and segmentation to create targeted campaigns
  • Monitor the campaign post-deployment to validate completion
  • Post-campaign analysis & reporting for channel and content optimization

Must/nice to haves:

  • Preferred of 2+ years experience in Braze, Salesforce, or other CRM platforms
  • Basic knowledge/understanding of customer journey communications such as drip campaigns, trigger-based events, etc
  • Basic proficiency with Email coding (responsive design - HTML, CSS) languages
  • Analytical skills; understanding marketing/campaign data and drawing relevant insights
  • Preferable: Basic understanding of SQL, Excel for data analysis, Google Analytics

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.