What you'll do

1. External comms & PR
   • Develop and implement external communications plans for key product and business
     announcements across Careem’s verticals (Careem Pay, Careem Food, Careem Quik, Careem
     DineOut, Careem Bike, Tenants, Donations, and more).
   • Draft bilingual press releases, media statements, and executive briefings that reflect Careem’s
     tone and strategic objectives.
   • Maintain and strengthen relationships with tier-one media across print, digital, and broadcast
     channels to secure consistent, high-quality coverage.
   • Build and nurture strong relationships with journalists and editors covering fintech, AI, business,
     and lifestyle across both English and Arabic titles in the UAE.
   • Identify and leverage emerging digital media channels and new content formats to stay ahead of
     the rapidly evolving media landscape.
   • Proactively pitch stories, interviews, and features that reinforce Careem as the region’s leading
     tech platform
   • Provide strategic counsel on crisis communication in coordination with the leadership team and
     relevant stakeholders.
   • Collaborate cross-functionally with Social Media, Marketing, Product, and Government Relations
     teams to ensure message consistency across channels.
   • Collaborate with senior leaders and external partners to develop case studies, op-eds, articles,
     and whitepapers.
2. Events & executive profiling
   • Identify and coordinate executive speaking opportunities at leading, impactful industry events,
     preparing talking points and media briefing documents.
   • Evaluate the quality and relevance of external events and advise on Careem’s participation
     strategy to ensure alignment with business objectives.
   • Prepare senior leadership for speaking engagements through tailored briefing documents and
     prep sessions
   • Ensure all spokespeople are media-trained, confident, and aligned with Careem’s narrative and
     messaging.
   • Attend events in person to support on-the-ground communications, manage media interactions,
     and post-event feedback.
   • Identify high-impact, relevant awards for Careem’s senior leadership and internal teams across
     functions, and manage the full nomination process.
3. Agency management
   • Manage Careem’s PR agency, providing strategic direction, evaluating performance, and ensuring
     proactive delivery of results.
   • Conduct regular performance reviews and ensure the agency delivers creative, insight-led
     communications that drive measurable outcomes and a clear ROI.
4. Content strategy
   • Produce and edit high-quality content in both English and Arabic for media, blogs, and external
     platforms.
   • Maintain brand consistency across all communications, ensuring adherence to Careem’s external
     comms guidelines.
   • Review and approve all communications and campaigns related to Careem Ads partnerships,
     ensuring compliance with brand safety, regional sensitivities, and reputational standards.
   • Build and maintain documentation, templates, and trackers to streamline communications
     processes and ensure best practices are followed.

What you'll need

• Fluent in Arabic and English, written and spoken
• Strong written and verbal communication skills
• 7+ years of experience in corporate communications or public relations (agency background
  preferred)
• Thrives in a fast-paced environment, highly adaptable
• Strong UAE media relations
• Deep understanding of the UAE media landscape and emerging digital storytelling platforms
• Can easily collaborate with senior leadership and cross-functionally
• Experience managing external agencies
• Experience with crisis & reputation management
• Proficient in using ChatGPT and Google Gemini to enhance content development across comms
  workflows.
• Skilled at building AI-assisted processes that significantly increase output quality, volume, and
  turnaround time, improving team productivity

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.