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[쿠팡플레이] Senior Communications Specialist



Marketing & Communications
Seoul, South Korea
Posted on Thursday, August 17, 2023


About Coupang
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Job intro

We are seeking a talented and experienced PR professional to join our dynamic team. You will be responsible for developing and executing strategic communication plans, managing media relations, and enhancing our brand presence through effective PR initiatives. You will collaborate with cross-functional and leadership teams to ensure consistent messaging and alignment with our company goals.

If you are passionate about shaping brand narratives, building media relationships and driving impactful PR campaigns in the dynamic world of content streaming services, we would love to hear from you.


  1. Develop and implement comprehensive PR strategies

    • Create and execute strategic PR plans to promote our content and initiatives

    • Identify target audiences, key messages, and appropriate channels to enhance brand visibility

    • Drive innovative PR campaigns to generate positive media coverage and increase brand awareness

    • Monitor industry trends, activities and emerging issue to proactively shape communication strategies

  2. Manage media relations

    • Cultivate and maintain strong relationships with journalists, editors, influencers and media outlets

    • Develop compelling press releases, media kits, and other PR materials

    • Proactively pitch stories and secure media coverage to promote key content releases, events and company milestones

    • Serve as point of contact for media inquiries and coordinate interviews with company executives and talent

  3. Handle crisis communication

    • Develop and implement crisis communication plans to effectively manage and mitigate potential issues

    • Act as the primary spokesperson during crises, handling media inquiries and managing public perception

    • Collaborate with internal stakeholders to provide timely and accurate information to the media and the public

  4. Collaborate with cross-functional and leadership teams

    • Work closely with relevant teams to align PR initiatives with overall strategies

    • Collaborate with Content Creation teams to develop PR plans for new releases and original content

    • Provide PR guidance and support to executive leadership, ensuring consistent messaging across all communication channels

  5. Monitor and analyze PR performance

    • Track and measure the impact of PR activities using appropriate metrics and tools

    • Provide regular reports and analysis to stakeholders, highlighting the effectiveness of PR campaigns

    • Identify areas for improvement and make data-driven recommendations to enhance future PR strategies


  • In-depth understanding of the media landscape and strong relationships with journalists, editors and influencers
  • Exceptional written and verbal communication skills in both Korean and English with the ability to create engaging content for press releases, media kits, etc
  • Strong crisis management skills and the ability to handle high-pressure situations effectively
  • Experience in managing PR activities for content releases or events is highly desirable
  • Proficient in using PR tools and analytics platform


  • Bachelors’ degree in Public Relations, Communications, Journalism, or a related field

  • Familiarity with content streaming services and the entertainment and/or sports industry is a plus

Recruitment Process and Others:

Recruitment Process

  • Application Review - 1st Virtual Interview - Writing Assignment - 2nd/ 3rd Virtual Interview - Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

Privacy Notice

Document Return Policy

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “ Company ”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.