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Director Product Manager, CMG Ads



Mountain View, CA, USA
Posted on Friday, March 22, 2024

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a direct impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Team Description:

The Coupang Media Group (CMG) is the advertising platform team within Coupang. We are a globally distributed team focused on delivering advertising solutions for those that sell products on our platform. This includes display, search, performance, brand, and video ads offerings.

*Location is flexible to Seattle or Mountain View

Role Description:

With the latest advances in AI/ML, we have the opportunity to rethink the traditional ads stack to deliver unique high-quality experiences to our customers that were traditionally outside the realm of possibility. Depending on the candidate, this Ads Product Leader role can be a senior individual contributor or people manager role focusing on the ads ML stack with the goal of improving the value to advertisers and shoppers.

Core responsibilities:

  • Product ownership for CMG Ads.

  • Define the product vision, strategy, and roadmap to re-imagine our ads experience to deliver unique customer experiences while directing day-to-day execution towards the vision.

  • Launch and improve ad products that surface highly relevant results for consumers and better conversion for advertisers

  • Work closely with business, engineering, internal/external partners, and customers to define project requirements and success criteria

  • Effectively communicate, collaborate and drive alignment with a variety of stakeholders including senior executives to ensure highly scalable and performance end-to-end experience for advertisers and shoppers.


  • 10+ years of product management experience developing and launching products in the advertising or recommendations domain

  • Proven ability to deliver in a complex stakeholder and partner team environment

  • Hands-on experience working in an Agile environment with a short iteration cadence

  • Multiple successful launches of V1 products in a rapid growth environment

  • Excellent verbal and written communication skills

  • Demonstrated ability to understand technical challenges and make educated trade-offs


  • Master’s degree in an analytical or engineering discipline or MBA preferred

  • Experience working in international environments and globally distributed team

Pay & Benefits

Our compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of your total compensation.

The base pay for this position ranges from $159,000/year in our lowest geographic market to $324,000/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

General Description of All Benefits

  • Medical/Dental/Vision/Life, AD&D insurance
  • Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
  • Long-term/Short-term Disability
  • Employee Assistance Program (EAP) program
  • 401K Plan with Company Match
  • 18-21 days of the Paid Time Off (PTO) a year based on the tenure
  • 12 Public Holidays
  • Paid Parental leave
  • Pre-tax commuter benefits
  • MTV - [Free] Electric Car Charging Station

General Description of Other Compensation

“Other Compensation” includes, but is not limited to, bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.

Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hair styles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ,ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and its consumers.

If you need assistance and/or a reasonable accommodation in the application of recruiting process due to a disability, please contact us at .

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.