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[L6] Principal, Public Relations (Global Communications)



Marketing & Communications
Seoul, South Korea
Posted on Friday, May 17, 2024

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Team Description

Coupang’s Global Communications team serves as the voice of the company informing the public about our latest innovations, services, and efforts to wow the customer. We are looking for creative, passionate communicators who can think from a company-wide perspective, helping us share Coupang’s story with the world.

Role Overview

In this role, you will operate and manage the company’s external communications process. You will have the opportunity to shape communications policies and engage with a wide variety of teams across Coupang as the point person for the entire process. This will include reviewing external facing activities to ensure consistency with our corporate message and reduce any potential communication risks. You will also engage in various PR tasks as a member of the Global Communications team.

What You Will Do

Responsibilities will include, but not be limited to, the following:

Maintain and update external communication policies with internal stakeholders

  • Define which external facing activities need to be reviewed and approved on company level
  • Define which teams need to review and approve such external facing activities
  • Draft clear policies that employees can understand and follow
  • Create and manage policies for any external parties visiting Coupang facilities
  • Work with relevant teams to draft and operate the policies

Take ownership on gatekeeping all external facing corporate channels

  • Maintain a repository of all the corporate social and digital channels
  • Set up and operate a process for creating or sunsetting corporate channels
  • Work with the relevant teams to draft and operate on gatekeeping

Basic Qualifications

  • 10+ years of experience in public relations (preferably in corporate communications)
  • Experience in a publicly-listed global company (preferably a US-listed company)
  • Experience working with other internal stakeholders such as GR/IR/Legal
  • Experience in creating and maintaining internal PR policies that impact all employees.
  • Fluent in English and Korean

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Coupang does not discriminate against disabled applicants or those with veteran status.
  • We are proud to offer equal opportunities for all applicants.

Privacy Notice

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.

Document Return Policy

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ( In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
  • Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.