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Sr. Director, Product Management



Seattle, WA, USA
Posted on Saturday, May 18, 2024

Senior Director, Product Management (Conversions)

About Coupang

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

About the Team

Coupang Media Group (CMG) is the ads division of Coupang. Our mission is to provide the best advertising solutions in the world for our clients. CMG is obsessed with optimizing the entire customer journey to provide great outcomes for shoppers and advertisers. CMG is looking for a seasoned product management leader to define and execute the strategy of the Product/Sponsored Ads product.

The Role

The senior leader on the team will be responsible for CMG’s AI/ML prediction models that power ad rankings, targeting, bidding, supply and demand optimization. This team also owns all aspects of relevance, personalization, and optimization of the entire ads marketplace across all campaign types and creatives. Specifically, the leader will drive the strategic direction and execution of initiatives that results in improving our shopper experience by surfacing highly relevant and converting ads across the shopper journey, including search results page, product details page, and more.This leader will play a hands-on role with the potential of building out a team of product managers focusing on Ads ML stack.

Core responsibilities:

  • You’ll lead the initiative of improving the conversion rate from ads across the Coupang Marketplace. You will improve the quality and relevance of ad products that we surface to shoppers, thereby, driving higher value for our advertisers.
  • You’ll drive product definition, strategy, and long-term vision to address challenging problems while balancing advertiser, user and Coupang value in a fast moving and constantly evolving environment.
  • You’ll own diving deep into ambiguous problem statements to identify the biggest bottlenecks, define success and drive features that address the problem and unlock value.
  • You’ll lead the team that builds, measures, and iterates rapidly by running data-driven experiments to inform product direction. You’ll define product requirements and success criteria.
  • You’ll launch and improve ad products that surface highly relevant results for shoppers and improve return for advertisers.
  • You’ll effectively communicate, collaborate, and drive alignment with a variety of stakeholders including senior executives to ensure highly scalable and performance end-to-end experience for advertisers and shoppers.


  • 12+ years of experience in product management, 5+ years of leadership ideally growing early-stage products, ideally in the ads domain
  • Experience managing 0-1 products and growing them with urgency in a sustainable manner
  • Building mature, self reliant and resilient teams and organizations that thrive on delivering difficult goals
  • Experience managing and communicating effectively with executives and other stakeholders
  • Experience working and influencing cross-functionally and building relationships across teams, including with people outside the direct reporting chain and senior executives
  • Experience defining product roadmaps, resourcing needs to achieve goals and effectively advocating for those
  • Experience building and taking to market publisher facing products, ideally in the advertising space


  • Master’s degree in an analytical or engineering discipline or MBA preferred
  • Experience working in international environments and globally distributed team

Pay & Benefits

Our compensation reflects the cost of labor across several US geographic markets. At Coupang, your base pay is one part of your total compensation.

The base pay for this position ranges from $207,900/year in our lowest geographic market to $386,100/year in our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

General Description of All Benefits

  • Medical/Dental/Vision/Life, AD&D insurance
  • Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
  • Long-term/Short-term Disability
  • Employee Assistance Program (EAP) program
  • 401K Plan with Company Match
  • 18-21 days of the Paid Time Off (PTO) a year based on the tenure
  • 12 Public Holidays
  • Paid Parental leave
  • Pre-tax commuter benefits
  • MTV - [Free] Electric Car Charging Station

General Description of Other Compensation

“Other Compensation” includes, but is not limited to, bonuses, equity, or other forms of compensation that would be offered to the hired applicant in addition to their established salary range or wage scale.

Coupang is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race (including traits historically associated with race, including but not limited to hair texture and protective hair styles), color, religion, religious creed (including religious dress and grooming practices), sex or gender (including pregnancy, childbirth, breastfeeding, and medical conditions related to pregnancy, childbirth or breastfeeding), gender identity, gender expression, sexual orientation, ,ancestry, national origin (including language use restrictions), age (40 and over), physical or mental disability, medical condition, genetic information, HIV/AIDS or Hepatitis C status, family status (including but not limited to marital or domestic partnership status), military or veteran status, use of a trained dog guide or service animal, political activities or affiliations, ancestry, citizenship, family and medical leave status, status as a victim of any violent crime, or any other characteristic or class protected by the laws or regulations in the locations where we operate. Coupang is also committed to providing a safe work environment for its employees and its consumers. As a condition of employment, Coupang requires employees to be fully vaccinated against Covid-19, subject to legally required accommodations. If you need assistance and/or a reasonable accommodation in the application of recruiting process due to a disability, please contact us at