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Principal, Site Merchandising



Sales & Business Development
Taipei City, Taiwan
Posted on Tuesday, July 2, 2024
About the company

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce; we are excited to replicate this Customer-centric service in Taiwan.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

As part of our exciting expansion plan, we are hiring a Principal, eCommerce Site Merchandising. Ideal candidates will have solid, demonstrable experience working with cross-functional teams, such as Design, Buyers, Inventory Management, Finance, Legal, etc. The primary goal of this role is to help Coupang Taiwan team to strengthen its merchandising and curation of what our customers want and drives marketing/merchandising activities to increase its visibility and customer loyalty. You will also collaborate with senior leaders on a daily basis to identify and implement new solutions to enhance both merchandising strategy and company culture.

What you will do

  • Begins every day obsessed over Customer Experience. Starts with customer focused objectives and works backwards. Solution-building mindset to address and WOW our customers by utilizing internal/external data on customers and market.

  • Collaborate with internal/external teams to develop marketing ideas, plan and execute onsite promotions and campaigns based on the ‘Merchandising Calendar’, drive performance and analyze results based on data and devise ways to continuously enhance the customer experience.

  • Set goals for Top Line (Orders, GMV) and Customer Behavior Indicators (Inflow, Conversion, Retention, etc.) and establish and execute marketing strategies to achieve them.

  • Build and streamline internal processes for smooth collaboration between the business, and different functional teams.


  • 8+ years of work experience including at least 4 years of eCommerce marketing.

  • Proficiency with Excel and extracting data through different tools.

  • Native Chinese required & fluent level English is bonus.

  • Data driven perspective – able to lead projects with performance and reporting.

  • A person who is able to maintain work priorities in a complex and rapidly changing situation where multiple stakeholders and requests are intertwined – a person who prefers a fast-paced work style.

  • Ability to conceive new ideas and experimentations for consideration. Understands the difference between 1-way and 2way doors.

  • Detail oriented, high standards and a bias toward action.

  • Always ensures business goals and plans are in line with ‘WOW-ing the Customer’ – never sacrifices customer experience for short-term goal.

Preferred Qualification:

  • Experience in working in eCommerce OR marketing agencies.

  • Bachelor’s degree majored in business, finance, analytical or related majors (mathematics, statistics, economics, marketing, etc.)

  • Experience with SQL or Tableau is a plus.

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.

  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

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