Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make

shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e- commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Job Overview:

The Head of Marketing for Coupang Marketplace will be responsible for building and running the Coupang marketing team. S/he will oversee various functions of marketing including seller research, content development, targeted campaign creation with the intent of marketing to prospective sellers wishing to expand their product reach with Coupang Marketplace, delivery and training, marketing operations, marketing planning and execution, creative development, B2B and B2C acquisition initiatives, PR, messaging and positioning, and more.

What You Will Do

• Rapidly expand our seller base and selection
• Accelerate GMV and revenue growth for our marketplace business
• Dive deep to understand sellers’ needs and champion go-to-market and systematic solutions designed to address those needs
• Hire & develop the best marketing team to achieve our goals
• Identify the right input and output metrics to direct our marketing efforts and deliver results
• Instrument activities and marketing initiatives to produce insights that inform high quality business decisions
• Conduct market and competitive analysis to ensure product-market fit, craft the value proposition, messaging, and develop content, training and the strategy for new product or feature launches
• Create and implement demand generation marketing programs across various seller acquisition channels (including but not limited to emails, in-portal nudges, websites, in-portal placements, events and webinars).
• Own internal and external communications for Coupang’s sellers and seller products
• Deliver regular training for internal and external users of seller solutions

Essential Qualifications

• Bachelor’s Degree is required.
• Minimum 15 years of experience in B2B / B2C marketing, product marketing, and/or consulting.
• At least 3 years of experience in e-commerce
• Strong people leadership and people management experience is required.
• Bilingual in Korean and English.

Professional traits

Professional traits that are not unique to this position, but necessary for Coupang leaders:

• Exhibits excellent judgment.
• Hires great people. Develops great people.
• Has relentlessly high standards.
• Thinks strategically but stays on top of tactical execution.
• Expects and requires innovation of her/his team.
• Aims high and has convictions.
• Results oriented.
• Has the innate ability to inspire passion in others.

Recruitment Process and Others:

Recruitment Process

• Application Review - 1st Interview - 2nd Interview - Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
• https://www.coupang.jobs/en/privacy-policy/

Document Return Policy

• This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
• A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
• A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email ( recruitingops@coupang.com ) In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
• In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable input of our globally diverse team.