Job Summary: Coupang Taiwan is seeking a highly skilled and experienced Growth Marketing Analyst to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on search ads, display ads, and CRM. This role will be responsible for analyzing and optimizing our marketing campaigns to drive growth and improve ROI.

Key Responsibilities:

Search Ads Analytics:

• Analyze performance data from search ad campaigns (e.g., Google Search Ads).
• Identify trends, insights, and opportunities for performance marketing optimization.
• Develop and implement data driven strategies to improve ad performance and ROI.
• Conduct A/B testing and other experiments to optimize ad copy, targeting, and bidding strategies.

Display Ads Analytics:

• Monitor and analyze display ad campaigns across various platforms (e.g., Google Display Network, Meta catalog ads and programmatic).
• Evaluate the effectiveness of creative assets and targeting strategies.
• Provide recommendations for improving ad placements, targeting, and creative performance.
• Collaborate with the creative team to develop high-performing display ads.

CRM Analytics:

• Analyze customer data to identify trends and insights that inform CRM strategies.
• Develop and implement segmentation strategies to improve customer targeting and personalization for reactivation and other type of coupons.
• Measure the effectiveness of CRM campaigns and provide actionable insights for optimization.
• Work closely with the CRM team to develop and execute data-driven marketing campaigns.

Data visualization:

• Create and maintain dashboards and reports to track key performance metrics.
• Present findings and recommendations to senior leadership and other stakeholders.
• Stay up-to-date with industry trends and best practices in marketing analytics.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 5+ years of experience in marketing analytics, with a focus on search ads, display ads, or CRM.
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with SQL and data manipulation.
• Knowledge of machine learning and predictive modeling techniques.