Core Responsibilities:

• Define and execute the traffic growth solutions targeting cross border sellers.

• Lead the development of affiliate marketing tools, targeted promotional campaigns, and pre-sale mechanics aligned with seller needs and business objectives.

• Partner with global and local teams to integrate traffic growth solutions into the broader cross-border promotional strategy.

• Develop frameworks for seller segmentation to ensure targeted rollout and optimization of traffic products.

• Analyze usage and performance data to assess effectiveness and inform ongoing product iterations.

Role Requirements:

• 5-7 years of product management experience in traffic, growth, or promotional tooling, ideally within a marketplace or e-commerce context.

• Experience designing and scaling solutions that drive measurable GMV and traffic impact.

• Familiarity with China-based promotional ecosystems, including affiliate programs and large-scale seller activations.

• Bilingual in Mandarin and English for effective communication across global and regional teams.

• Strong data competency to drive product decisions through performance insights.

Preferred Experience:

• Direct experience working with seller growth programs or high-revenue seller segments.

• Knowledge of traffic acquisition strategies in cross-border or international trade environments.

• Familiarity with collaborative advertising models and co-investment mechanisms.

• Korean language is a plus