Director - Brand & Media Strategy, Rocket Growth
Coupang
Brand & Media Strategy Lead – Rocket Growth
Location: Seoul, South Korea
Job Type: Full-time
About Coupang
At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform.
We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce.
Role Overview
We are seeking a seasoned Brand & Media Strategy Lead to drive the external perception and visibility of Coupang RG. This role is critical in shaping and amplifying RG’s brand narrative across media, industry platforms, and thought leadership channels. You will work closely with senior leadership to position RG as a category-defining innovator in commerce.
Key Responsibilities
Brand Strategy & Positioning
- Define and evolve RG’s brand identity in alignment with business objectives.
- Develop and execute integrated brand campaigns to elevate awareness and reputation.
- Ensure consistent brand messaging across all touchpoints.
Media Relations & Public Relations
- Build and maintain strong relationships with top-tier media, journalists, and influencers.
- Secure high-impact media coverage in business, tech, and industry publications.
- Lead the development of press releases, media pitches, and executive interviews.
Thought Leadership
- Partner with RG leadership to craft compelling thought leadership content.
- Identify and secure speaking engagements, awards, and editorial opportunities for RG executives.
Stakeholder Engagement
- Collaborate cross-functionally with Marketing, Communications, and Growth teams to ensure brand alignment.
- Serve as a strategic advisor to RG leadership on brand and media strategies.
Measurement & Optimization
- Monitor brand health metrics, media performance, and campaign effectiveness.
- Leverage insights and market feedback to continuously refine strategies.
Qualifications
- 10+ years of experience in brand strategy, marketing, communications, consulting, or related fields—preferably within e-commerce, technology, or consumer sectors.
- Proven track record of building and managing media relationships.
- Exceptional communication, storytelling, and stakeholder management skills.
- Experience leading cross-functional teams and influencing at the executive level.
- MBA or advanced degree in a business or quantitative discipline preferred.
Preferred Attributes
- Deep understanding of digital consumer behavior and commerce trends.
- Experience in high-growth, fast-paced, global organizations.
- Passion for emerging digital tools and platforms that drive brand engagement.
Recruitment Process
- Application Review
- Phone Interview
- Onsite or Virtual Interviews
- Offer
Note: The process may vary depending on the role and scheduling considerations. Applicants will be notified of updates via the email provided during application.
Additional Information
- This job posting may close early if the position is filled.
- Coupang reserves the right to rescind an offer if false information is discovered during the hiring process.
- We are proud to be an equal opportunity employer and do not discriminate based on disability or veteran status.
- Job titles and responsibilities may be adjusted based on the candidate’s experience.
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