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[RGCB] Principal, Biz Marketing

Coupang

Coupang

Marketing & Communications
Shanghai, China
Posted on Dec 15, 2025

Role Overview
We are seeking a highly driven and strategic Content Strategy & Operations Manager to lead content planning, creation, and distribution across multiple channels. This role is critical in building a strong content ecosystem that drives engagement and business growth.

Key Responsibilities

  1. Content Planning & Creation
    • Develop and execute a comprehensive content strategy aligned with business objectives.
    • Generate high-quality, engaging content for various formats and platforms.
  2. Channel Development & Content Operations
    • Establish and manage content distribution channels (social media, blogs, newsletters, etc.).
    • Optimize content performance through data-driven insights and continuous improvement.
  3. Performance Metrics
    • Drive measurable outcomes with a focus on:
      • Followers
      • Page Views
      • Leads
      • AID (Awareness, Interest, Desire)

Qualifications

  • Experience in Complex Environments
    • Proven track record in a Fortune 500 headquarters or similarly complex global organization.
    • Ability to deal with ambiguity and navigate dynamic business contexts.
  • Core Competencies
    • Strong sense of urgency and results-oriented mindset with accountability for business impact.
    • Fast learner with exceptional execution speed and adaptability.
    • Excellent cross-functional collaboration skills; able to think big and prioritize enterprise-wide goals over siloed interests.

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

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