[RGCB] Principal, Biz Marketing
Coupang
Marketing & Communications
Shanghai, China
Posted on Dec 15, 2025
Role Overview
We are seeking a highly driven and strategic Content Strategy & Operations Manager to lead content planning, creation, and distribution across multiple channels. This role is critical in building a strong content ecosystem that drives engagement and business growth.
Key Responsibilities
- Content Planning & Creation
- Develop and execute a comprehensive content strategy aligned with business objectives.
- Generate high-quality, engaging content for various formats and platforms.
- Channel Development & Content Operations
- Establish and manage content distribution channels (social media, blogs, newsletters, etc.).
- Optimize content performance through data-driven insights and continuous improvement.
- Performance Metrics
- Drive measurable outcomes with a focus on:
- Followers
- Page Views
- Leads
- AID (Awareness, Interest, Desire)
Qualifications
- Experience in Complex Environments
- Proven track record in a Fortune 500 headquarters or similarly complex global organization.
- Ability to deal with ambiguity and navigate dynamic business contexts.
- Core Competencies
- Strong sense of urgency and results-oriented mindset with accountability for business impact.
- Fast learner with exceptional execution speed and adaptability.
- Excellent cross-functional collaboration skills; able to think big and prioritize enterprise-wide goals over siloed interests.
Recruitment Process and Others
Recruitment Process
- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/