• Web Ownership & Conversion (Core)
• Own the strategy, roadmap, and performance of the RGCB seller website(s) (e.g., gs.coupang.cn and related domains).
• Lead content and UX for key pages, and work with internal tech teams and external agencies to ship new pages/modules, landing pages, and experiments.
• Define and optimize SSR and lead-gen flows to improve conversion rate.
• Set up and maintain web analytics & tracking (e.g., GA4, GTM) to understand traffic sources, behavior, and funnel performance.
• SEO & Organic Acquisition (Core)
• Develop and execute the SEO strategy for attracting cross-border sellers.
• Conduct keyword research and build content / landing page plans.
• Optimize on-page SEO and collaborate on technical SEO with web devs.
• Monitor rankings, organic traffic, and conversions, and regularly report on SEO performance and next actions.
• B2B Paid Marketing & Performance (Core)
• Plan, launch, and optimize B2B performance campaigns (e.g., Baidu, 360, Bytedance, Tencent, etc.) to acquire qualified seller leads.
• Own media planning, budgeting, and channel mix, aligned with RGCB seller acquisition goals.
• Partner with agencies or internal teams to manage campaign setup, creatives, landing pages, and tracking.
• Analyze campaign performance (CPC, CTR, CPL, lead quality, downstream conversion) and continuously improve ROI through testing.
• Design and run A/B tests (ad copy, creatives, audiences, bidding strategy, landing page variants).
• SCRM & Marketing Automation (Nice to have)
• Collaborate with SCRM owner to ensure clean lead capture and routing from web and paid channels.
• Help define or refine lead source, campaign tagging, and basic scoring rules so campaign performance can be tracked in SCRM.
• Support the design of nurturing flows and content creation (email/WeChat follow-ups, event follow-ups) to improve lead-to-opportunity conversion.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8 years of experience in digital marketing / performance marketing / growth, with a strong focus on web + SEO + paid.
• Proven track record of owning or heavily managing B2B websites.
• Hands-on experience with SEO.
• Solid experience running B2B paid campaigns (search, display, native, or social) with clear performance targets.
• Comfortable with web analytics tools (e.g., GA4) and tag management (e.g., GTM) to track performance and build reports.
• Strong analytical and problem-solving skills, able to translate data into insights and actions.
• Excellent project management and stakeholder communication, including working with agencies and cross-functional teams.
• Business-level Chinese and English (written and spoken).

• Experience in B2B marketing and cross-border ecommerce.
• Experience collaborating with or managing SCRM/CRM (e.g., Salesforce, WeChat SCRM, HubSpot) for lead routing and reporting.
• Familiarity with WeChat ecosystem (official account, mini-program, WeCom) and its role in B2B lead gen and nurturing.

Recruitment Process and Others

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/