Director, Selection Operational Excellence

Coupang
Coupang

Seoul, South Korea

Posted on Jun 23, 2026
<p></p> <div> <h1><strong>Director, Selection Operational Excellence</strong></h1> <hr> <h2><strong>About Coupang</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Coupang is reimagining the shopping experience with the goal of wowing each customer from the moment they open the Coupang app to the moment an order is delivered to their door.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Powered by an end-to-end e-commerce and logistics network and a culture of customer obsession, Coupang has redefined tradeoffs between speed, selection, and price. We provide fast delivery on millions of items, including fresh groceries, delivered within hours nationwide, 365 days a year.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">South Korea represents one of the most dynamic and fast-growing e-commerce markets globally, and Coupang continues to lead through innovation and operational excellence.</div> <hr> <h2><strong>Role Overview</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">As Director of Selection Operational Excellence, you will lead the strategy and execution of Coupang’s selection identification and onboarding operations. This role sits at the forefront of the customer experience—defining what products we should sell and ensuring we deliver the most relevant, high-demand, and differentiated selection.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">You will own a multi-year roadmap, drive data-backed decision making, and build scalable, tech-enabled processes. This is a highly cross-functional leadership role requiring strong business judgment, deep analytical thinking, and the ability to influence senior stakeholders.</div> <hr> <h2><strong>What You Will Do</strong></h2> <h3><strong>Selection Strategy &amp; Identification</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Lead selection identification across multiple retail categories (e.g., Electronics, Home, Consumables, Baby, Sports).</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Identify non-obvious selection gaps, including variants, bundles, niche brands, and emerging customer demand.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Develop data-driven perspectives leveraging customer signals, reviews, trends, and market insights.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Translate insights into actionable strategies to improve selection coverage and relevance.</li> </ul> <h3><strong>Strategic Leadership</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Define and execute a 2–3 year roadmap for selection planning and onboarding.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Partner with Category, Product, Engineering, and Catalog teams to accelerate selection expansion.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Align selection strategy with customer experience and broader business goals.</li> </ul> <h3><strong>Operational Excellence</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Design and scale SOPs, SLAs, and quality frameworks to ensure consistent and efficient execution.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Introduce automation, tooling, and process improvements to reduce defects and manual effort.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Establish feedback loops, audits, and continuous improvement mechanisms.</li> </ul> <h3><strong>Data-Driven Execution</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Analyze internal metrics and external market trends to identify opportunities and root causes.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Drive initiatives that improve catalog quality, onboarding speed, and operational efficiency.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Ensure selection decisions are tied to commercial outcomes and customer impact.</li> </ul> <h3><strong>Stakeholder Management</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Act as a key influencer across teams, using data-backed insights to challenge assumptions and drive alignment.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Present recommendations and strategies clearly and effectively to senior leadership.</li> </ul> <h3><strong>Team Leadership</strong></h3> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Build and lead a high-performing organization.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Foster a culture of ownership, innovation, and continuous improvement.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Mentor leaders and develop strong succession pipelines.</li> </ul> <hr> <h2><strong>Basic Qualifications</strong></h2> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">10+ years of experience in operations, strategy, e-commerce, retail, or catalog/selection management.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Proven experience leading large teams and complex cross-functional initiatives.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Strong analytical and problem-solving skills with a data-driven mindset.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Demonstrated ability to drive process improvements and measurable business impact.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Excellent communication and stakeholder management skills.</li> </ul> <hr> <h2><strong>Preferred Qualifications</strong></h2> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience in selection or catalog operations, including SOP/SLA design and process optimization.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Familiarity with operational excellence frameworks (e.g., defect detection, feedback loops, automation).</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Knowledge of AI/ML applications in selection planning or catalog optimization.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Experience in global or regional e-commerce environments.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf">Bilingual proficiency in Korean and English preferred.</li> </ul> <hr> <h2><strong>Leadership Qualities</strong></h2> <ul> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf"><strong>Customer Obsession:</strong> Deep commitment to improving customer experience through better selection.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf"><strong>Ownership:</strong> Takes end-to-end accountability for strategy and execution.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf"><strong>Dive Deep:</strong> Ability to uncover root causes and solve complex problems.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf"><strong>Invent &amp; Simplify:</strong> Drives scalable solutions through innovation and automation.</li> <li class="___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf"><strong>Bias for Action:</strong> Operates effectively in a fast-paced, ambiguous environment.</li> </ul> <hr> <h2><strong>Why This Role Matters</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">This role directly impacts Coupang’s growth and customer experience by ensuring we offer the most relevant selection at scale. You will shape how we identify opportunities, influence business decisions, and build the future of selection strategy at Coupang.</div> <hr> <h2><strong>Recruitment Process</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">The exact nature of the recruitment process may vary depending on the role and may change due to scheduling or other circumstances.<br>Interview schedules and results will be communicated via the email address provided at the time of application.</div> <hr> <h2><strong>Things to Consider</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">This job posting may close prior to the stated deadline if all positions are filled.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Coupang reserves the right to rescind an offer of employment if a candidate is found to have provided false information during the application process.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Coupang is committed to equal opportunity employment and does not discriminate against applicants based on disability or veteran status.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Job titles and responsibilities may be adjusted based on the candidate’s experience and qualifications. This will be communicated prior to the offer stage.</div> <hr> <h2><strong>Privacy Notice</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Your personal information will be collected and managed by Coupang in accordance with the Application Privacy Notice.<br>For more details, please visit: https://www.coupang.jobs/en/privacy-policy/</div> <hr> <h2><strong>Document Return Policy</strong></h2> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">This notification is provided in accordance with Article 11 (6) of the Fair Hiring Procedure Act.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Applicants who have applied but were not selected may request the return of submitted hiring documents, except where such documents were submitted via the company website or email, or voluntarily without company request.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">If documents are lost due to natural disaster or other circumstances beyond the company’s control, they will be considered returned.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Applicants wishing to request the return of documents must submit the prescribed “Request for Return of Hiring Documents” form (Annex Form No. 3 of the Enforcement Rule of the Fair Hiring Procedure Act) to:<br>Coupang Recruiting Team, Tower 730, 570 Songpa-daero, Songpa-gu, Seoul</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Upon request, documents will be returned within 14 days via registered mail, with postage costs borne by the applicant.</div> <div class="paragraph-in-scc-markdown-text ___1ngh792 ftgm304 f1iaxwol">Submitted documents will be retained for 180 days after the recruitment process concludes and will be destroyed thereafter in accordance with applicable data protection laws.</div> </div>