Director, Growth Marketing
Included Health
Marketing & Communications, Sales & Business Development
Remote
Posted on Nov 8, 2024
As our Director / Head of Growth Marketing you will lead the next chapter of growth, overseeing the entirety of our growth marketing program: developing vision, strategy, and accomplishing performance-based growth marketing plans including oversight of a multi-million dollar paid media budget. You will report to the Included Health Senior Director of Care Delivery & Strategy. You will use your leadership experience and subject matter expertise to build a high-performing team that is focused on delivering world-class visit growth for Included Health.
Responsibilities:
- Drive growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion
- Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets
- Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc
- Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth
- Implement and monitor measurement metrics and attribution modeling in partnership with the product/data insights team
- Use insights to improve campaigns, channels and tactics for maximum performance
- Lead. hire, and develop an outstanding, high-performing team of digital media marketers providing a vision and guidance on messaging, contact strategies, segmentation and campaign measurements
Required Qualifications:
- 8+ years of experience leading paid digital media and/or growth/performance marketing
- Deep understanding and proven experience managing acquisition campaigns, strategies, and benchmarks
- Deep expertise with the consumer conversion funnel – from awareness, consideration, demand gen to conversion
- Experience with direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition
- Experience optimizing significant marketing investment
- A bias toward change and comfortable operating in the grey
- Collaborative and able to build partnerships with data, creative, brand and site merch teams
- Digital marketing expert, specific to latest consumer and media trends
- Engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies
Physical/Cognitive Requirements:
- Remain seated in a stationary position for prolonged periods.
- Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
- Ability to work with leadership, employees, and members in an appropriate manner.
The United States new hire base salary target ranges for this full-time position are:
Zone A: $149,450 - $211,100 + equity + benefits
Zone B: $171,868 - $242,770 + equity + benefits
Zone C: $186,813 - $263,880 + equity + benefits
Zone D: $194,285 - $274,430 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for you will depend on several job-related factors, unique to each candidate, which may include education; training; skills; years and depth of experience; certifications and licensure; our needs; internal peer equity; organizational considerations; and understanding of geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and great compensation package based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.
In addition to receiving a great compensation package, the compensation package may include, depending on the role, the following:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
#LI-Remote
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.