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Marketing Operations Associate

Udemy

Udemy

Marketing & Communications, Operations
Denver, CO, USA
Posted on Thursday, January 4, 2024

Marketing Operations Associate

Denver, CO

About us

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in our Denver office.

Learn more about us on our company page.

About you

You’re a collaborative, data-driven, and creative problem-solver who loves diving into the details. You thrive in dynamic environments like ours where you can strategically build systems, processes, and tools to create best-in-class customer experiences. You love influencing our company’s growth journey and enabling our internal go-to-market teams to efficiently generate revenue and scale.

About this role

We are seeking an experienced Marketing Operations Associate to ensure no lead is left behind and every buyer and customer touchpoint is tracked. This person will play a critical role in building and maintaining our revenue engine automation infrastructure, facilitating marketing campaign execution, and database health through scalable and efficient processes. We've experienced tremendous growth over the last few years and this role is critical to ensuring we continue to rapidly scale our Marketing operations.

What you'll be doing:

  • Support and execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation.
  • You’ll live in the data details, finding and fixing inaccuracies, making inefficient workflows efficient, and ensuring the integrity of newly imported and existing data.
  • Ensure our Marketing tech stack, particularly Marketo, is set up so that we’re collecting the right data in the right way at the right time. It’s up to you to make sure we can deliver accurate campaigns for our Marketing team and leads to our Sales team.
  • Establish and maintain scalable processes in the MOps tech stack (Marketo, SFDC, FullCircle, etc.) and the integration with the larger Revenue Ops tech stack, as well as assist in the integration of new tools that ensure best practices in campaign and lead management.
  • Maintain strong partnership with our global team of stakeholders to drive campaign execution from requirements through build, testing, delivery and measurement.
  • Help drive closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source.

What you’ll have

  • 3-5+ years of direct marketing operations experience including building and maintaining a lead / contact lifecycle model, data integrity, data processes and technology integrations
  • 2+ years Marketo Experience (Marketo Certified Expert preferred)
  • 2+ years CRM experience (Salesforce.com preferred)
  • Bonus technological experience: FullCircle, 6Sense, Madkudu, Qualified, Braze, SalesLoft, Splash, ZoomInfo
  • You speak conversion rates, know what MQL stands for and love demand gen execution
  • An interest for how we can improve our campaigns, channels and ultimately drive leads through the top of the funnel
  • Strong understanding of database structure, data hygiene, and analytics
  • Thorough understanding of marketing ops best practices, particularly in campaign management and Demand Gen
  • Have excellent communication skills
  • Are detail-oriented and are able to prioritize and multitask
  • Independent, motivated and excited to roll-up your sleeves

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

  • Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage

  • HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions

  • Transgender Benefits: Expanded medical coverage for gender-affirming care

  • Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay

  • Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support

  • Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development

  • Retirement: Pre-tax and Roth 401(k) plan with an employer contribution

  • Charitable Giving: Corporate charitable match for eligible nonprofits and charities

  • Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly

  • Holidays: Twelve paid holidays throughout the year

Would you like to learn more about Udemy? Here are a few resources:

How Udemy Started [video]

Investor Overview

Information regarding data privacy is available within the Udemy Careers Privacy Notice. #LI-EC1

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$90,000$113,000 USD
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Greg Brown
CEO
Meet Greg
0:09
Why did you join Udemy?
0:49
What makes a great teammate at Udemy?
0:35
+1
Inside the Product Marketing Team at Udemy
Will Lopez Flores, Product Marketing Manager
Meet Will
0:47
Why Udemy?
0:41
What is your team focused on creating?
0:58
What skills make a successful teammate?
0:42
+1
An inside look at the Customer Success team
Stephanie Stapleton, President, Udemy Business
What inspired you to join Udemy?
0:55
What does the Customer Success team do to build customer relationships that help businesses grow?
1:05
What is the culture like for working parents at Udemy?
1:23
Embed clip
Greg Brown
CEO
Meet Greg
0:09
Why did you join Udemy?
0:49
What makes a great teammate at Udemy?
0:35
Career advice to your younger self?
0:42
What do you like to do outside of work?
0:44
Describe the culture at Udemy?
0:30
Lightning Round
0:12
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+1
Inside the Product Marketing Team at Udemy
Will Lopez Flores, Product Marketing Manager
Meet Will
0:47
Why Udemy?
0:41
What is your team focused on creating?
0:58
What skills make a successful teammate?
0:42
By embedding a player on your site, you are agreeing to Puck's Terms and Privacy
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+1
An inside look at the Customer Success team
Stephanie Stapleton, President, Udemy Business
What inspired you to join Udemy?
0:55
What does the Customer Success team do to build customer relationships that help businesses grow?
1:05
What is the culture like for working parents at Udemy?
1:23
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