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Senior Brand Designer

Udemy

Udemy

Design
Mexico City, Mexico
Posted on Oct 8, 2024

Senior Brand Designer

Mexico City, Mexico

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role

In this role, you’ll be thinking big and small, collaborating with cross functional partners to shape the way that the brand influences each customer touchpoint. You’ll take ownership of everything, working with a wide range of internal as well as international partners to ensure brand consistency and global relevance. Additionally, you will have a significant opportunity to help us further scale the Udemy brand, evolving guidelines/templates/assets and playing a significant role as brand steward across the organization.

What you'll be doing

  • Champion the evolution of our design system and brand identity toolkit with a focus on scalability and consistency across the organization
  • Ensure all work aligns with design principles and brand standards
  • Continually update and improve upon our brand guidelines
  • Utilize visual storytelling skills to create concepts that inspire and motivate
  • Concept and implement design ideas quickly, producing comps, storyboards, initial graphic concepts, and final deliverables for emails, advertising, and promotions
  • Be a master multi-tasker, brainstorming and developing brand assets for multiple projects simultaneously, remaining flexible through revisions while keeping a keen eye on every detail
  • Create consistent and scalable design solutions across digital and traditional channels including web, email, social, video, events, etc
  • Collaborate with copywriting and video team to ensure creative content is powerful, vivid, compelling and works in harmony
  • Work as part of a larger brand team alongside creative directors, producers, campaign managers, and production designers, to ensure that all projects are completed on time
  • Work closely with the brand team leadership to develop and facilitate design critiques and design exercises

What you’ll have

  • 8+ years of experience at a creative or ad agency, graphic design firm, or in-house creative department
  • The ability to easily understand the implications of design decisions on a global level
  • Knowledge of digital design and advertising (i.e. web and mobile design, email, paid ads, social, product design)
  • The visual skills and desire to inspire customers and deliver a world-class experience
  • Ability to think strategically, creatively, and tactically to articulate compelling visual language concepts, mood boards and design with high quality renders
  • Experience in concepting, ideation, execution and a robust portfolio that shows your talent in both print and digital spaces
  • Expertise of layout, typography and visual hierarchy
  • Experience working with accessible design principles, user flows, testing, low-fidelity and high-fidelity prototypes
  • Deep understanding of how to apply design and research methodologies with qualitative and quantitative data to solve key business problems
  • Ability to utilize user research and metrics to inform design decisions
  • Strong expertise in Adobe Creative Suite, understanding of HTML/CSS and web browser capabilities. Proficiency (or a desire to learn) Figma, and/or other prototyping tools.
  • Highly collaborative with willingness to work in group settings while meeting deadlines for multiple stakeholders at all levels in the organization
  • Experience with illustration, iconography, infographics, video, motion graphics and other dynamic tools is a strong plus

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$880,000$1,100,000 MXN
Madhavi Bhasin
Head of Global People Partners and BEDI
Meet Madhavi
00:47
Why did you join Udemy?
01:33
What makes a great teammate at Udemy?
01:24
Genefa Murphy
CMO
Meet Genefa
00:31
Why did you join Udemy?
01:04
What makes a great teammate at Udemy?
00:34
Greg Brown
CEO
Meet Greg
00:09
Why did you join Udemy?
00:49
What makes a great teammate at Udemy?
00:35
Embed clip
Madhavi Bhasin
Head of Global People Partners and BEDI
Meet Madhavi
00:47
Why did you join Udemy?
01:33
What makes a great teammate at Udemy?
01:24
Career advice to your younger self?
00:50
What do you like to do outside of work?
00:52
Describe the culture of your team
01:11
Lightning Round
00:22
By embedding a player on your site, you are agreeing to Puck's Terms and Privacy
Embed clip
Genefa Murphy
CMO
Meet Genefa
00:31
Why did you join Udemy?
01:04
What makes a great teammate at Udemy?
00:34
Describe the culture of your team
00:39
Career advice to your younger self?
00:40
What do you like to do outside of work?
00:36
Lightning Round
00:16
By embedding a player on your site, you are agreeing to Puck's Terms and Privacy
Embed clip
Greg Brown
CEO
Meet Greg
00:09
Why did you join Udemy?
00:49
What makes a great teammate at Udemy?
00:35
Career advice to your younger self?
00:42
What do you like to do outside of work?
00:44
Describe the culture at Udemy?
00:30
Lightning Round
00:12
By embedding a player on your site, you are agreeing to Puck's Terms and Privacy