Senior Data Scientist, Marketing Analytics

About Us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 73 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

Hybrid work

About you

About this role

What you'll be doing

• Lead the implementation of Media Mix Models to develop global budget allocation strategy and recommend optimal marketing spend across channels and tactics.
• Help establish a marketing measurement framework alongside MMM based on incrementality testing using Geo-based targeting, causal inference, A/B testing and other experimentation methodologies
• Conduct in-depth analysis of marketing performance metrics, customer behavior, and market trends to identify growth opportunities and improve ROI.
• Utilize advanced statistical techniques to build attribution models, analyze customer journeys, and optimize conversion funnels across various marketing channels.
• Develop dashboards and visualizations to effectively communicate insights and KPIs to stakeholders, enabling data-driven decision-making at all levels of the organization.
• Stay current with industry trends and emerging technologies in data science and marketing analytics, and apply them to enhance our analytical capabilities.

• Bachelor’s or higher in Statistics, Mathematics, Computer Science, Economics, or related quantitative field.
• 3-5 years of relevant experience in data science, with a proven track record of applying advanced predictive modeling techniques to drive business impact.
• Strong proficiency in statistical analysis and machine learning, with expertise in media mix modeling, causal inference methods, forecasting, regression, and time series modeling.
• Experience with data pipelining tools such as DBT and Airflow, and proficiency in SQL for data extraction and manipulation.
• Command over programming languages such as Python for data analysis and automation.
• Familiarity with Business Intelligence tools such as Tableau, with a strong understanding of best practices for dashboarding and visualization.
• Leadership and communication skills, with the ability to articulate complex concepts clearly and effectively to stakeholders.

Life at Udemy

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work and Built In Best Places to Work.

Udemy US Benefits

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to eight to twelve weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year