Account Based Marketing Manager

This hybrid position requires two days per week in our Denver office.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role

We’re looking for a Senior Account-Based Marketing Manager to develop and scale our global upmarket strategy. In this critically important role, you’ll be responsible for partnering on the strategy, execution, reporting, and results of our global ABM program.

This role reports to our Sr. Manager of Integrated Marketing and will be based in our Denver office.

What you'll be doing

• Strategic Planning and Execution: Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.
• Cross-Functional Collaboration: Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.
• Creative Thinking and Content Development: Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.
• Global Marketing Coordination: In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.
• Process Improvement/Optimization: Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.
• Data Analysis and Reporting: Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.

What you’ll have

• 5-7 years of demand gen experience in a B2B SaaS environment.
• 2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.
• You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.
• Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.
• Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
• A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
• A love of analytics and a proven track record of using data to measure the success of ABM efforts.
• The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
  
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

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