Description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

• Market Research: Conduct in-depth market analysis to understand customer needs, market trends, and competitive landscape.
• Product Positioning: Develop and communicate a clear value proposition and positioning for products.
• Go-to-Market Strategy: Plan and execute product launches, ensuring alignment with sales, marketing, and product teams.
• Content Development: Create compelling marketing materials, including product descriptions, sales tools, and collateral.
• Cross-Functional Collaboration: Work closely with product management, sales, and engineering teams to align on product features and messaging.
• Performance Analysis: Monitor and analyze the performance of marketing and sales initiatives, adjusting strategies based on data-driven insights.
• Customer Engagement: Engage with customers and other key stakeholders to gather feedback and refine product offerings.

• Education: Bachelor’s degree in marketing, business, or a related field; MBA is often preferred.
• Experience: 5-10 years of experience in product marketing or a related role, preferably in a similar industry (B2B Software).
• Industry Knowledge: Strong understanding of the specific industry and market dynamics relevant to the products being marketed.

• Analytical Skills: Ability to analyze market data and derive actionable insights.
• Communication: Excellent written and verbal communication skills for creating persuasive messaging.
• Project Management: Strong organizational skills to manage multiple projects and deadlines.
• Creativity: Innovative thinking for developing unique marketing strategies.
• Technical Proficiency: Familiarity with marketing automation tools and analytics platforms.
• Leadership: Ability to lead cross-functional teams and influence stakeholders.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

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